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Drive In-Store Traffic through Engaging Local Information & Listings

Drive In-Store Traffic through Engaging Local Information & Listings

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Drive In-Store Traffic through Engaging Local Information & Listings

Drive In-Store Traffic through Engaging Local Information & Listings

The Smackwagon platform allows local retail store managers to take charge of their local listings information and use it to drive foot traffic and showcase locally available products.

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Drive in-store traffic through engaging local information & listings

Drive in-store traffic through engaging local information & listings

With our platform, your teams can:

  • Update store hours for holidays and other circumstances across the web
  • Promote products and sales in the special offers section
  • Show local experience through pictures and videos from store teams

Drive bookings with engaging local marketing messages ready for every local search

Basic data

Build an up-to-date, structured list of the basic store location information (name, address, phone number and website).

Enhanced details

Connect deep details to the basic data so that every listing showcases the best assets of your location.

  • Optimized categories, e.g., “women’s shoes,” improve search results.
  • Photos and videos show local teams that engage daily with customers.

Update local marketing messages across the web and mobile

  • Distribute locally relevant messages to 50 sites across the web (or your own branch locator).
  • Listings drive significantly more site visits and engagement when they are updated.

Finally, we make it easy, from launching national offers to monitoring traffic

  • Special offers, coupons, sales, and discounts can be managed nationally or locally.
  • Our Direct API Integration makes updates frictionless and often instant so you know they got out and can react to new offerings in real time.

How To Work With Smackwagon:

The Smackwagon Service and Sales organizations connect with your teams to integrate systems and educate teams in promoting local
marketing information.

Smackwagon Design can help you solve your location problem

 

[fusion_button link=”https://smackwagondesign.com/contact-smackwagon-design-granite-bay-ca/” color=”red”] Contact Us TODAY![/fusion_button]

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Social Media Consulting

 

Everybody knows that today a business needs to be on Facebook.  Right?  Well many don’t know why.

At first Facebook, Twitter and other social sites focused on relationships between people.  This has been evolving in the last few years and now the search engines have taken notice.  Google, Bing and Yahoo now take into account Likes, Tweets, Google + and other social elements to establish the popularity of your web site.

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Social Media Consulting – Smackwagon Design

In a nutshell, if your site is less popular on social media sites than your competitors, the search engines might choose to send traffic to them instead.

Let Smackwagon Design help you develop a Facebook and social media strategy to help get your business noticed online.   From creating a Like campaign to creating content that encourages multiple re-tweets, we have a solution for you.

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10 Social Plugins Developers Love

You actually only need to use one of these but you must have at least one. If you do not have a social connection from your blog, you are leaving a lot on the table. That being said, there are new social plugins coming out every week and how to do determine what is the ideal one for you to use? In this post, I will go through some of my and my friends’ favorite ones and you should be able to narrow down your search to one that works best for you. As a blogger and a WordPress designer my self, I deal with the need to connect blogs to the social sites all the time and there was a time when I was only using a plugin called SexyBookmarks, by Shareaholic. Then I found a better one called ShareThis. Let me go through each one and tell you about them in order.

Top 10 Social Plugins WordPress Bloggers Love

ShareThis
My favorite social plugin of all, I now use it exclusively, simply because it is easy to customize if you know how to edit HTML. Even if you do not know HTML, this plugin will let you set up social sharing buttons for each post and page and has lot of settings you can customize the way they display.
SexyBookmarks
This used to be my favorite social plugin before I discovered ShareThis. This is a very powerful plugin and has a very user friendly settings page where you can choose from pretty much all the social networks, which you want to include. There are also many display options that let you control how and where the buttons appear.
The Google+ Plugin
Although you can have a Google+ Plus One button with the above plugins, The Google+ Plugin will go beyond just letting visitors Plus-One your post, it will also let you update your Google+ profile or page status when you add a post, controlling how it displays and other custom settings.
Smart YouTube PRO
Connecting your videos to your blog, Smart YouTube PRO lets you embed Youtube, Vimeo, Metacafe, Liveleak and Facebook high quality videos. It also works with iPhone and iPad. This is the real deal if you need to play videos on your blog.
Social Metrics
It is smart to not just participate in the social media but also to know where you stand. SocialMetrics plugin will let you track your blog on the popular social networks. Know how far each post reaches in the social world, see which posts have gone viral. This also shows you where your blog makes the biggest impact and where you should focus your marketing on.
Twitter Tools
Another good plugin that I use a lot on my blogs is the Twitter Tools. It runs in the background on my blogs and when I add a new post, it automatically sends a Tweet to my Twitter account and announces the new post. The nice thing is, I can automate is so after it does that, my Facebook page has a Twitter app installed on it that will then pick up the new tweet and post it on my Facebook page and with one swoop, my new post has reached out to Twitter and Facebook without me having to do anything.
Social
Although I have not used it before, this plugin is very powerful. It will automatically share the new added post to Twitter and Facebook. It will also pull in any tweets, mentions and comments from Twitter and Facebook and adds it to your blog as comments.
Sociable
Simple and easy to use, Sociable lets you add social buttons to your posts. The nice thing about this plugin is that you can use your own custom icons. This plugin is also well known for letting you create a social skyscraper that you can place on the side of the post instead of under or above the content.
AddThis
With this plugin, just like with others, you will be able to add the social icons to your blog posts and pages but what makes it unique is that when you create an account at AddThis, you will be able to track each share that visitors create. You will have a nice dashboard where you can see how your posts and pages are doing in terms of social reach.
Now you have the tools you need, use at least one of these on your blog to reach out to the valuable traffic-pulling power of social sharing.

Should You Hire a Social Media Consultant?

A few months ago, Peter Shankman ruffled the “Social Media World” with a blog post that proclaimed: “I Will Never Hire a “Social Media Expert and Neither Should You”.

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Should You Hire a Social Media Consultant? – SmackTalk

Needless to say, it caused a stir and generated more than 400 comments, which was not surprising given his post featured provocative paragraphs like this one:

“No business in the world should want a “Social Media Expert” on their team. They shouldn’t want a guru, rock-star, or savant, either. If you have a “Social Media Expert” on your payroll, you’re wasting your money.”

As someone who offers some social media consulting services, Shankman’s post hit close to home and, after much thought, I’ve come to the conclusion he’s right and wrong. Yes, it’s a Switzerland-like assessment but hear me out.

In Shankman’s support, one of the biggest dangers in hiring a social media consultant is they’re focused and specialized on a particular niche. The problem is that creating a social media strategic plan means having knowledge and insight into all the areas that will have an impact on social media – sales, marketing and communications.

It is impossible to put together a social media plan with any shot of being successful if a holistic view of the corporate landscape isn’t taken. To simply focus on social media tactics is disaster because it doesn’t take into account the key elements of a company’s operations.

This is the mistake many companies make when they hire a social media consultant. They bring on someone who knows the tactics and mechanics of blogs, Twitter and Facebook inside out. But they’re not hiring someone who understands the big picture strategic goals, and how social media can support and complement them. As a result, your Twitter account may be well-run but it doesn’t matter if it’s not driving well-defined corporate goals.

For many clients, the most value I bring to social media consulting assignments is an appreciation of how businesses operate, an interest in what they want to achieve with social media, and a focus on creating great story that can be delivered via social media.

While tactical execution is important, tactics are more blocking and tackling that can only happen if a strategic plan has been put in place.

If you are going to hire a social media consultant, make sure they can bring more to the table than just in-depth knowledge of the tools. It is important they have the ability and insight to understand your business and your goals for social media. If they can then help you with tactical execution, that’s a bonus.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Social Media ROI? Not So Much… Think Again Genius!

Repeat after me:

  • Social media marketing is not advertising.
  • Social media marketing is not advertising.
  • Social media marketing is not advertising.

I can already hear some of you getting warmed up for the comments, so ok, riddle me this. Yes, in social media you can buy advertising. But social media in itself is not advertising. If we can all agree on that, then why are some of us still talking about social media ROI???

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Social Media ROI? Think Again Genius! – SmackTalk

You can’t measure relationships. You can’t put on paper the depth and complexity of the human experience with a brand. Sure you can track web traffic, click through rates, and even your follower/following ratio. But none of that explains real influence.

So then why do CEOs, CMOs, and even brand managers insist on this pointless discussion? Because, too many of us have been enchanted by the tools. Too many of us have been caught up in the hype and glory of amazing technology to recognize that social media marketing is essentially the same old ball game using different tools.

Think about it this way, when was the last time you attended a networking event or trade show and had your boss ask you, “so what was your ROI?”. I am willing to bet never, because those types of events aren’t there to act as advertising channels they are there many times to create relationships.

If you utilize offline social events as advertising channels, two things happen. 1) You don’t make any friends. 2) You don’t create any customers. This happens because instead of coming across as the cool girl or guy that everyone wants to do business with, you come across as the annoying jerk passing out postcard adverts. So why is it that some of us think that social media is any different?

Calculating ROI for advertising is easy because it is based on definite variables that can be measured. How do you measure the emotion from a positive exchange with a favorite brand on Twitter? How do you calculate the feelings of community in some forums? You can’t, and you aren’t supposed to.

If your company or client requires social media ROI, then maybe social media isn’t right for you. Or maybe you just need to learn more about being social and come back to the media later.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Why You need to create a facebook “Business” page for your business

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    Why You need to create a facebook fan page for your business - Smackwagon

    Why You need to create a facebook fan page for your business – Smackwagon

    It can help you get targeted traffic. Business Pages are public. Note: most of Facebook is private, nestled behind a login, preventing search engines from indexing the content. However, Fan pages are not behind a login and this allows them to get indexed by search engines. The strategy… another link from Google where prospective customers could stumble upon your link in the search engine results page, go to your Facebook Business page, and then visit your “real” site via the link(s) to your facebook pages.

  2. Pages can include your links. And since the pages are public, you can get some sweet facebook.com link credit. You can’t use an anchor text, but hey, it’s free.
  3. Newsletter like feature allows you to send “updates to your fans”. One of the best features is that you can send out “updates” to your fan base whenever you want. A really great way to build a database of users interested in your product or service. You can send out messages about new products, website updates, blog and twitter updates, etc.
  4. You have some control over the page. You can brand your pages … this can be a complicated process so most business will need help with this and of course we can provide social networking branding and can recommend things to make your pages unique. Such as our facebook pages have a contact form and a mini portfolio and other applications.
  5. News feed. When a someone joins a Fan page, it’s published in their News feed for all their friends to read (unless they have turned this off). It makes someone joining your Business page somewhat viral.
  6. It’s free and easy to make a basic facebook page. Making a basic Business page takes just a few minutes – add some information, URL, and upload your logo and you’re done. You can make your page here. If you want to further brand your facebook page, add a custom application or brand other social networking spaces such as twitter or myspace please contact us here https://twitter.com/smackwagon

Social Networking is not going away, NOW is the time to get started on your social networking strategy. All business need to seriously consider getting on board NOW.

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