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How Pay-Per-Click Advertising Can Help You Generate New Clients

How Pay-Per-Click Advertising Can Help You Generate New Clients

Whether your website is new or you just aren’t getting the online attention you want, pay-per-click (PPC) advertising is an affordable solution that could reap major benefits. PPC advertising is uniquely affordable because you’re only charged for the advertisement when a user clicks on the ad.

Aside from the monetary perks, PPC ads can increase your bottom line by reaching more online prospects. Here are the top 6 reasons PPC advertising can help you market your services:

  1. Increased visibility – PPC advertising is the fastest and easiest way to reach the top of the search engine results pages. Rather than waiting weeks for search engines to organically rank your website, paid ads place you at the top almost instantly.
  2. Beat the competition – In a highly competitive market, reaching the top of the search engine results can seem impossible, especially if your website is relatively new. Paying for top placement with PPC ads gives you premium exposure, directly above your top competitors.
  3. Targeted website traffic – Studies indicate that only 5% of searchers click paid advertisements, but that 5% is also much more motivated to enlist services than the average Internet user. If you’re running ads for a term searched at least 400 times per month, this highly interested 5% could equate to at least 20 new patients each month.
  4. Control over spending – When running PPC ads, you set your maximum daily budget, so you never spend more than you want. What’s more, if you determine the ads aren’t as lucrative as you hoped, you can stop the ads immediately.
  5. Keyword management – When you set up each advertising campaign, you choose the keywords you want to target. This takes the pain out of onsite optimization, enabling you to indicate exactly what terms you want to be known for.
  6. Tracked success – Unlike traditional SEO, the return on investment for PPC ads is black and white. With traditional SEO, you have to wait until search engines index your site, and even then, tracking results can be difficult. When running PPC campaigns via Google AdWords, your entire campaign is tracked, showing you the precise impact it has on your web traffic and practice marketing efforts.

To learn more about running AdWords with Google, visit https://support.google.com/adwords/.

Want help from our Google AdWords Qualified Individuals? Contact our search engine marketing team by calling 916.412.1484 to learn more about AdWords campaign management.

Once You Have Mastered How to Increase Your Pay Per Click Landing Page Conversions

Once you’ve mastered this, you STILL need a phenomenal offer to promote.  You need a high converting offer to rake in the money.  After all, that’s why we’re here, right?  This is the company that I spend most of my time on promoting, due to the conversion, commissions, and overall ease of sale.  To check out my landing page, and a video on the company I spend most of my time with, click the “continue” button below.  If you have any tips, or questions, hit me up!!!

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How Pay-Per-Click Advertising Can Help You Generate New Clients

How Pay-Per-Click Advertising Can Help You Generate New Clients

Once You Have Mastered How to Increase Your Pay Per Click Landing Page Conversions

Once you’ve mastered this, you STILL need a phenomenal offer to promote. You need a high converting offer to rake in the money. After all, that’s why we’re here, right? This is the company that I spend most of my time on promoting, due to the conversion, commissions, and overall ease of sale. To check out my landing page, and a video on the company I spend most of my time with, click the “continue” button below. If you have any tips, or questions, hit us up!!!

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Drive In-Store Traffic through Engaging Local Information & Listings

Drive In-Store Traffic through Engaging Local Information & Listings

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Drive In-Store Traffic through Engaging Local Information & Listings

Drive In-Store Traffic through Engaging Local Information & Listings

The Smackwagon platform allows local retail store managers to take charge of their local listings information and use it to drive foot traffic and showcase locally available products.

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Drive in-store traffic through engaging local information & listings

Drive in-store traffic through engaging local information & listings

With our platform, your teams can:

  • Update store hours for holidays and other circumstances across the web
  • Promote products and sales in the special offers section
  • Show local experience through pictures and videos from store teams

Drive bookings with engaging local marketing messages ready for every local search

Basic data

Build an up-to-date, structured list of the basic store location information (name, address, phone number and website).

Enhanced details

Connect deep details to the basic data so that every listing showcases the best assets of your location.

  • Optimized categories, e.g., “women’s shoes,” improve search results.
  • Photos and videos show local teams that engage daily with customers.

Update local marketing messages across the web and mobile

  • Distribute locally relevant messages to 50 sites across the web (or your own branch locator).
  • Listings drive significantly more site visits and engagement when they are updated.

Finally, we make it easy, from launching national offers to monitoring traffic

  • Special offers, coupons, sales, and discounts can be managed nationally or locally.
  • Our Direct API Integration makes updates frictionless and often instant so you know they got out and can react to new offerings in real time.

How To Work With Smackwagon:

The Smackwagon Service and Sales organizations connect with your teams to integrate systems and educate teams in promoting local
marketing information.

Smackwagon Design can help you solve your location problem

 

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White Hat vs Grey Hat? the SEO Trends

White Hat vs Grey Hat? the SEO Trends

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White Hat vs Grey Hat? the SEO Trends

White Hat vs Grey Hat? the SEO Trends

Practically speaking, less than 10% sites on the net are doing 100% pure white hat SEO, that is excluding the sites which are not doing any SEO at all. By saying this I do NOT mean that 90% sites are doing black hat SEO. Well, don’t be confused, here is my explanation.

What is pure white hat SEO?

Have you ever thought what is natural SEO? And how Google sees it? Well, in an ideal situation, if a site has unique quality content with great value for a user (either scientific value, information quality, or something exceptionally novel), which is not widely spread on the net, it’s very likely that a reader would like to spread word about this content. Spreading word could be using social media networks, tweating/re-tweating it, liking it on Facebook or linking to the writer’s professional network on Linkdin. The other ways of showing appreciation to this unique content or the website is that a user puts a link back to this content/URL on his network of websites.  When all this is done, this particular site is getting some good recommendation from users based on their liking and linking to this site, which in turn improves its “authority” in the eyes of search engines, particularly Google. If this is exactly what has happened and the site ranked in top results in its SERP, then this is exactly 100% pure white hat SEO.

This is all what is opposed to black Hat SEO. I am sure everyone who knows SEO, knows black hat SEO techniques. Black hat SEO, simply speaking, is any tricks you do on your site to mislead either users or the search engines. This could be, for example, using hidden texts on a site by putting white font color on a white background, or doing lot of back linking by using a “character” as the anchor text to deceive Google and not letting a user feel there are lots of irrelevant linking on that page. It could also be unethical URL redirecting, redirection loop etc. There are many other forms of black hat SEO techniques that you can Google and read in more detail as this topic is not meant to cover black hat techniques and much has already been written on the subject anyway. On SEO Junky blog, I intend to write latest trends and professional advice to SEO learners and webmasters mainly.

Grey Hat SEO:

Now, as you have better idea what are real white hat SEO techniques and what is black hat SEO, lets analyze what are latest trends in SEO, and how people are using grey hat SEO. As I said in one of my earlier post, whether it likes or not, Google has no choice except giving proper weight to the number and quality of back-links to a site as the competition is so tough among thousands of similar websites that its practically impossible for Google to get best top ten results using its other algorithm components, or the content and on-page SEO alone. Google can spot non-ethical link-building, bad neighborhood, spammy links sites, irrelevant link building, non-contextual link building, link building using automated software and several other types of link-building techniques that are not pure 100% white hate, but still it’s not possible for a search engine to tell whether the liking of a site and a relevant ethical link was originated by a user who in reality liked that site and buzz the word OR its work of a paid SEO expert who did this link-building. Such ethical link building done by an SEO company or an SEO specialist is what I call “grey hat SEO”. I hope you get now where I am coming from.

Seeing the SEO Trends and Google algorithm changes in the past few months, I have a strong feeling that sooner or later Google has to find a way to know which link building is done using SEO expertise and what is 100% natural linkbuilding. One of proof to my this theory is the recent Caffeine update from Google that makes a correlation sort of thing between your linkbuilding and your popularity on social media networks. Now the question is what should I do as an SEO company or a webmaster to avoid any issues in future Google changes? So here is my answer!

Some Useful tips on 100% pure white hat SEO techniques:

  • Put the maximum effort on your on-page SEO, and content, written by experienced writers in excellent language, and present scientific stuff.
  • Develop a site an authority website keeping in mind as there was no such thing called “back links” so try to think how you can compete with all other websites given zero back-linking competition.
  • Try posting regular unique content and spread word among your friends and social circle about the effort you are doing with the content so they come and give you a natural SEO boost.
  • VERY IMPORTANT: Don’t start link-building effort right after you finish your website development process. Rather, put the unique content, make your on-page SEO perfect, develop sitemap, create Google webmaster account, submit your site and let search engines crawl it at normal speed and just leave it as is. If you have time, I would recommend no link-building effort during the first 3-6 months based on how Google is crawling the site. It’s a bit tricky to know how much Google is giving authority to your site if you are not in first 100 results, but through Google webmaster, and organic traffic to low-competent keywords, you can have an idea of how well your site is doing in Google.
  • Always start gradually and with Google safe link-building, like social bookmarking and web 2.0 properties and not using the blog networks to avoid any footprints.
  • Contact relevant sites and ask for a link exchange on a proper page in proper category. If you can get a one-way link because of extremely unique content, that’s a plus.
  • Develop a blog on your site and write 450+ words content regularly.
  • Do some smart internal linking, I would suggest doing it manually than using tag plugins as it gets confusing some times and sometimes it gives a very unnatural internal linking.
  • Create social media network pages and spread the word out and try to put some unique content in them regularly linking back to your site.
  • Be natural, don’t write for Google, write for your audience.

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SEO – Doing the Illegal in a Legal Way

SEO – Doing the Illegal in a Legal Way

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SEO – Doing the IIlegal in a Legal Way

SEO – Doing the IIlegal in a Legal Way

While I was answering a question to one of my SEO leads in a discussion about black hat vs grey hat SEO, I had to sum up my discussion on this sentence “whatsoever, SEO is similar to doing an illegal thing in a legal way”. However, the subject is up for debate and I would love to hear readers’ views in the favor of or against this theory. Below is my take on it.

Website Grading 10 Years Ago:
If you have ready my first post on this blog “think human, think Google”, it will make it lot easier to understand the concept behind my proposed theory. When search engines were invented and they started working, there were only a few domains over the worldwide web, fewer websites and very little competition in across different niche. It was quite easy to list top 10 websites for a particular keyword search due the fact that there was so little competition. As the number of websites grew, and more and more people started selling the similar services and products online, the grading work of search engines became more and more challenging. As opposed to the past, now search engines had to take into consideration more than one factors to evaluate and grade the sites. Google was on top of the list in grading sites more efficiently after it started its operations earlier this century. That’s when a big shift happened from tens of other search engines to Google, because people realized somehow that results presented by Google were much more comprehensive and related to their search terms than other search engines.

On-Page Gets Attention:
In the battle of site grading and evaluation to get them to the top ranking in search engines, several criteria were developed. If you have seen Matt Cutt’s video clip in 2008 when he was answering about SEO, he pointed out the fact that how can a website appear in results and they are not using the keyword terms in their content. This is when people just started realising that they have to use “keywords” to get attention of search engines, and here is when a proper on-page SEO strategy started to develop. In the following years (2007-2009), website owners realised that only stuffing keywords will not help them rank, but they rather need “votes” from other sites or what we call backlinks that Google much appreciated those years and all sort of quality, poor, spam, mass links did great job for most of the websites and people made a lot of money using all these techniques.

Era of Mass Backlinking:
During 2010, Google started realizing how people were manipulating the SEO algorithm Google had in place, so it started giving close attention to the quality of the back-links or “votes” a site was getting from other sites. In an ideal world, a site gets votes or a back-link when another person likes a page on that site and shares it through his blog network (guest blogging these days), micro-blogging (web 2.0 properties), his news channel (press release) or commenting in their blogs/forums. A good example is Wikipedia, CNN, BBC and other knowledge intensive sites that people quote onto their blogs most often. However, with increasing websites, blogs, personal sites, micro-blogs, news channels, video sharing sites, document sharing sites etc, not everyone could get a normal “vote” or back-link from another related site simply because worldwide web became crowded. There were tens of thousands of sites in a particular niche and getting to know all of them was not practically possible, so some sites got this “vote” and others did not.

At this point, the website owners started contacting other similar sites or news channels to draw their attention to the quality content they had or services they did offer. People got few votes this way. Later on when this technique didn’t work well (and the reason being increasing number of similar quality websites), people started barter exchange to promote their website, i.e, link versus link. Later on getting a link became part of SEO ecosystem and every stakeholder had some benefit in this ecosystem including getting unique content, natural traffic, a back-link, some money and so on.

Nip the Evil in the Bud:
The last nail in the linking coffin was the invent of paid links, links in exchange of quality content, paid blog networks and paid linking services aka SEO Services. This is when Google had to show its black face earlier this year (2012) and all those nasty tricks, link schemes, link farms, blog networks, automated links etc were ditched.

If you have made it up to here then here comes my theory of “doing the illegal in a legal way”. SEOs have learnt the lesson, website owners have become more careful in building links, and content writers are no longer using spinning software. But does the SEO have changed? The answer is NO. SEO took a shift from the old classical SEO to the new modern SEO where most of the old techniques are being used the same way but more carefully and apparently legally without sending signals to Google that a man-made effort is being done to rank a website. This includes not leaving footsteps for Google, not following a pattern, diversification, change in link types and link velocities, mixing no-follow with do-follow links, reducing keyword density in content, creating proper URL structure and keeping a natural pace on how you move with your SEO. Most of those illegal things are still being done, but in a legal way and as they say in a proverb in my language “you are a thief only if you get caught” or as the proverb says “innocent until proven guilty”.  Your bad days will start only if Google proves you guilty, so keep yourself low-profile, do all the wrong (not the blackhat) but in a legal way[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Search Engine Land’s Guide To SEO: Top Tips & Tutorial

Search Engine Land’s Guide To SEO: Top Tips & Tutorial

Search Engine Land’s Periodic Table Of SEO Ranking Factors is designed to illustrate the most important things that can help you gain traffic from search engines such as Google and Bing. This is our companion guide designed to explain the table in more depth and provide a tutorial into the world of search engine optimization.

Search Engine Ranking Factors

There are four major groups of SEO ranking factors:

  • On The Page Ranking Factors
  • Off The Page Ranking Factors
  • Violations
  • Blocking

Within each group are are subgroups, as further pages of this guide will explain. Each of those subgroups contain one or more individual SEO factors.

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Factors – Smackwagon

Those two letter acronyms you see on the chart? That’s our play on the periodic table of elements, and its two letter representations of each element. The first letter of each “SEO element” comes from the subgroup that it’s in. The second letter stands for the individual factor.

Factors Work In Combination

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are low quality links. But having several positive factors can increase the odds of success. As for negative factors, they obviously can worsen the odds.

On The Page Factors

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On The Page SEO Factors Summary

On The Page search ranking factors are those that are entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines with determining relevancy? How does your site architecture help or hinder search engines?

Off The Page Factors

Off The Page ranking factors are those that publishers cannot directly control. Search engines use these because they learned long ago publisher signals alone don’t help relevancy. Some publishers will try to make themselves seem more relevant than they are, for example.

More important, with billions of web pages to sort through, looking only at on-the-page clues isn’t enough. More signals are needed to better estimate what are the best pages for any particular search.

Violations

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Violations

Make no mistake. Search engines want people to perform SEO. They provide help directly about SEO techniques and encourage this, because good SEO can improve their listings.

However, there are some techniques that they deem “spam” or “black hat,” acts that if you do could results in your pages getting a ranking penalty or worse, being banned from the search engines entirely.

Blocking

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Blocking

Blocking is a new class of ranking signal. This is where searchers themselves may decide they don’t like pages from a particular web site, even if those web sites don’t violate any traditional spam rules.

Blocking has a big impact on what the individual who blocks sees, but it also has an impact on what every searcher sees.

Weighting

All the factors we show are weighted on a scale of one to three, as shown in the top right corner of each factor. Three is deemed most important, something that you either should especially pay attention to, because it has a bigger impact than other factors.

That doesn’t mean that factors weighted only two or one aren’t important. They are, or they wouldn’t have made the chart. It’s just that they are off less importance in relatively speaking, in terms of everything on the chart.

The weighting is also our opinion, based on what search engines have said, surveys done of SEO and our own experience in watching the space over time. They’re not perfect; not everyone will agree with them. But we think they’re a useful general guide.

Violations and Blocking factors are also weighted in negative numbers, with negative three being the worst.

“Missing” Factors & The Guide’s Philosophy

Some experienced SEOs may be wondering why some factors aren’t shown. How come ALT text or bolding words aren’t included as important HTML factors, for example?

The answer is that we don’t think those things are that important, relatively speaking. We’re not trying to encompass every possible signal (Google has over 200 of them) and sub-signals (Google has over 10,000 of those).

Instead, the goal with the Periodic Table Of SEO Ranking Factors and this online companion guide help those new to SEO focus on the big picture and perhaps help some experienced SEO hit the “reset” button if they’re feeling a bit lost among the trees of the SEO forest.

That’s why this guide doesn’t try to get into the debate over whether having your most important keywords be at the beginning or end of an HTML title tag. Nor are we trying to assess if H1 header tags carry more weight than H2 tags.

We’re purposely avoiding being so specific because such things can easily become overkill. Instead, we want you to understand that your pages should have descriptive titles, that indicating page structure with header tags may help, and topping things off with easily deployed meta description tag is a good idea Do these things, and you’d probably addressed 90% of the most important HTML-related factors.

Similarly, it’s not whether a good reputation on Twitter is worth more than on Facebook. Instead, it’s trying to help people understand that having social accounts that seem reputable in general, which attract a good following and generate social shares, is a good that may help you with your search efforts.

But I Want More!

Having said that, some may want to drill down into specifics, to the degree anyone can agree on this. In that case, the SEOmoz Search Engine Ranking Factors survey is worth looking at. Every two years, it tries to harness the collective knowledge of what hundreds of SEOs think are important and specific ranking factors.

You might also look at the Covario’s SEO Audit Score whitepaper, which can be downloaded here, though you have to go through free registration to get it. It analyzes some specific factors from nearly 1 million pages to try and determine what’s most important.

Over time, we’ll add other links to detailed surveys like this. But we do hope you’ll keep any specifics in the context of the fundamentals our table covers. Also see our What Is SEO / Search Engine Optimization? page, which lists some useful guides to the fundamentals (including one from Google itself) along with many more SEO resources.

Of course, the guide you’re reading now is also a great resource for understanding the key SEO factors anyone should know. Use the “Next” link below to continue reading forward through the guide. The “Everything” links will let you easily jump between sections.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Search Engine Optimization (SEO)

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SEO- Are you trying to sell me "Blue Skies"? - Smackwagon Design

SEO- Are you trying to sell me “Blue Skies”? – Smackwagon Design

When you type in a search into Google also known as a “search query” Google does not search the internet and bring back listings at that instant. Instead Google has every web site pre indexed for every single search query possible. This means that before someone even searches for your web site Google has already ranked and positioned your web sites link for a particular most relative search. Google decides which web sites and content are most relative and thus rank at the top for each individual search, these are called “natural rankings”.

The sister to natural rankings is pay per click also known as PPC, google allows you to pay to get one of the top 3 positions for a particular search.

Understanding how google reads these web sites and ranks them is the art of understanding SEO. It changes daily! What worked yesterday does not work today. How does it work? Google references these millions of web sites with the use of “bots,” also known as Googebots. These bots will visit a web site and read the all of “Content” that exists on the page. Once the information is indexed it is processed with a complicated algorithm that decides what content is the best fit for a particular search query. Below are some tips to help.

  1. Make sure all website pages are indexed, and spiders are able to crawl the pages easily.
  2. Creating original content that no one has used before is critical in the eyes of Search engines. Quality and relevance of the content to the goals of the website is crucial.
  3. Avoid duplicate content.
  4. Avoid writing content solely for the purposes of SEO ranking.
  5. Proper keyword density is important, it is important to have a decent amount of the word, but overkill can actually hurt you.
  6. Each page should only be optimized for 1 or 2 keywords.
  7. Try not to inadvertently repeat non-keywords by accident.
  8. Spiders cannot read words within pictures.
  9. Try to add “Latent Semantic Content” meaning; if we our key word is Old Spice, also talk about cologne, and deodorant. Be come the resource of the topic!
  10. Forum is critical to creating, rich and fresh user content.
  11. Search engines cannot read, drop down menus or Flash unless you use XML or other Technologies.

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