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How Pay-Per-Click Advertising Can Help You Generate New Clients

How Pay-Per-Click Advertising Can Help You Generate New Clients

Whether your website is new or you just aren’t getting the online attention you want, pay-per-click (PPC) advertising is an affordable solution that could reap major benefits. PPC advertising is uniquely affordable because you’re only charged for the advertisement when a user clicks on the ad.

Aside from the monetary perks, PPC ads can increase your bottom line by reaching more online prospects. Here are the top 6 reasons PPC advertising can help you market your services:

  1. Increased visibility – PPC advertising is the fastest and easiest way to reach the top of the search engine results pages. Rather than waiting weeks for search engines to organically rank your website, paid ads place you at the top almost instantly.
  2. Beat the competition – In a highly competitive market, reaching the top of the search engine results can seem impossible, especially if your website is relatively new. Paying for top placement with PPC ads gives you premium exposure, directly above your top competitors.
  3. Targeted website traffic – Studies indicate that only 5% of searchers click paid advertisements, but that 5% is also much more motivated to enlist services than the average Internet user. If you’re running ads for a term searched at least 400 times per month, this highly interested 5% could equate to at least 20 new patients each month.
  4. Control over spending – When running PPC ads, you set your maximum daily budget, so you never spend more than you want. What’s more, if you determine the ads aren’t as lucrative as you hoped, you can stop the ads immediately.
  5. Keyword management – When you set up each advertising campaign, you choose the keywords you want to target. This takes the pain out of onsite optimization, enabling you to indicate exactly what terms you want to be known for.
  6. Tracked success – Unlike traditional SEO, the return on investment for PPC ads is black and white. With traditional SEO, you have to wait until search engines index your site, and even then, tracking results can be difficult. When running PPC campaigns via Google AdWords, your entire campaign is tracked, showing you the precise impact it has on your web traffic and practice marketing efforts.

To learn more about running AdWords with Google, visit https://support.google.com/adwords/.

Want help from our Google AdWords Qualified Individuals? Contact our search engine marketing team by calling 916.412.1484 to learn more about AdWords campaign management.

Once You Have Mastered How to Increase Your Pay Per Click Landing Page Conversions

Once you’ve mastered this, you STILL need a phenomenal offer to promote.  You need a high converting offer to rake in the money.  After all, that’s why we’re here, right?  This is the company that I spend most of my time on promoting, due to the conversion, commissions, and overall ease of sale.  To check out my landing page, and a video on the company I spend most of my time with, click the “continue” button below.  If you have any tips, or questions, hit me up!!!

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How Pay-Per-Click Advertising Can Help You Generate New Clients

How Pay-Per-Click Advertising Can Help You Generate New Clients

Once You Have Mastered How to Increase Your Pay Per Click Landing Page Conversions

Once you’ve mastered this, you STILL need a phenomenal offer to promote. You need a high converting offer to rake in the money. After all, that’s why we’re here, right? This is the company that I spend most of my time on promoting, due to the conversion, commissions, and overall ease of sale. To check out my landing page, and a video on the company I spend most of my time with, click the “continue” button below. If you have any tips, or questions, hit us up!!!

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Pay Per Click

PPC is the act of paying a search engine to temporarily put your listing in the top 3 positions for a particular search query. You pay can set a spending limit, and pay the Search engine on a per click basis.

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Pay Per Clicks (PPC) - Is this the right thing to do?.... does it pay off? - Smackwagon Design

Pay Per Clicks (PPC) – Is this the right thing to do?…. does it pay off? – Smackwagon Design

Every-time you search for “Books” and click on one of the top three links a business just paid Google to be in that top position. Some search queries are more valuable than others such as someone searching for “buy Books” may be willing to pay as much as $10 per click to Google for a potential sale. Another search query such as “create an art web site” is more specific and less lucrative, thus would be less valuable and may bid for 20 cents per click.

All of the prices are determined by an open market of bidding leaving the prices constantly changing. After creating an adwords account with Google on www.google.com/adwords you can research keywords that you think people would use to find your product or service. They also have a tool that allows you to see how many people searched for a particular keyword or phrase last month. Since other people are also bidding for particular searches, the ones that are more competitive will naturally cost more money to win. You can also set a spending limit for yourself, for example tell Google you would only like to spend $100 at 50 cents a click, once you get 200 clicks your link is removed, and your campaign ended.

You may have noticed after making a Google search that the top 3 links are highlighted these are the PPC links, and all other links below it are naturally ranked. This is why many people will always start clicking on the 4th link which is actuality the highest natually ranked website for that search. Google has recently done away with the difference in appearance between PPC and natural, but the same underlying concept and bid system is still there.

Creating a PPC campaign is simple to start but very hard to master. This subject is a little bit too indepth for this web site. If you are actaully interested in going on a campaign I would suggest picking up a book on this particular subject. Creating a campaign without having any knowledge in this area would be a foolish mistake, and could become very costly.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

SMACKWAGON

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