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Why You need to create a facebook “Business” page for your business

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    Why You need to create a facebook fan page for your business - Smackwagon

    Why You need to create a facebook fan page for your business – Smackwagon

    It can help you get targeted traffic. Business Pages are public. Note: most of Facebook is private, nestled behind a login, preventing search engines from indexing the content. However, Fan pages are not behind a login and this allows them to get indexed by search engines. The strategy… another link from Google where prospective customers could stumble upon your link in the search engine results page, go to your Facebook Business page, and then visit your “real” site via the link(s) to your facebook pages.

  2. Pages can include your links. And since the pages are public, you can get some sweet facebook.com link credit. You can’t use an anchor text, but hey, it’s free.
  3. Newsletter like feature allows you to send “updates to your fans”. One of the best features is that you can send out “updates” to your fan base whenever you want. A really great way to build a database of users interested in your product or service. You can send out messages about new products, website updates, blog and twitter updates, etc.
  4. You have some control over the page. You can brand your pages … this can be a complicated process so most business will need help with this and of course we can provide social networking branding and can recommend things to make your pages unique. Such as our facebook pages have a contact form and a mini portfolio and other applications.
  5. News feed. When a someone joins a Fan page, it’s published in their News feed for all their friends to read (unless they have turned this off). It makes someone joining your Business page somewhat viral.
  6. It’s free and easy to make a basic facebook page. Making a basic Business page takes just a few minutes – add some information, URL, and upload your logo and you’re done. You can make your page here. If you want to further brand your facebook page, add a custom application or brand other social networking spaces such as twitter or myspace please contact us here https://twitter.com/smackwagon

Social Networking is not going away, NOW is the time to get started on your social networking strategy. All business need to seriously consider getting on board NOW.

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Keyword Strategy

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Keyword Strategy

Using Keyword strategy is vital to your beginning SEO strategy. The types of words you use and where you place them will have a large effect in where your link will reside when someone makes a search.

Head terms – are general terms such as “cheese” they tend to have massive traffic volume but are much harder to rank on.
Tail terms – are more specific terms such as “white goat cheese.” These terms may have less volume but are capable of ranking for.

  • Each page should have a mix of some head and tail terms.
  • Ranking on some tail terms is much better than not ranking at all for head terms.
  • Every web page should only be focused on 1 or 2 keywords. Not doing so will optimize your pages in too many directions, decreasing your overall effectiveness and ranking potential.

Just because one search has more than an other does not mean it is better. A search query with small traffic but low competition is much better than a large query and maximum competition. anything with less than 75% competition is a good opportunity to target.

For example The keyword, “build a web site” has 110,000 sq/m. sq/m=seach query per month.
This Search query is extremely competitive. Trying to organically rank your web site within that search query would be almost impossible, until your website starts to have some serious internet presence.

Another issue to consider is some of the Head terms that have a massive amount of search querys are broad terms. Such as “Directory” Someone may be looking for a different type of directory than what your website is based around. So being more specific in this case is better, so that people will find the correct type of directory they are looking for.

Another thing to consider is that Google ranks web sites on how old they are and how much of a presence they currently have in the market. Since we are new, we can only compete in sub markets for keywords that get a smaller amount of searches. As we grow we can try to build rankings in some of the more difficult key-words. It is better to have a decent percentage of something small than a very small percentage of something big.

It is more important to get your web site ranked in a smaller more specific search query with around 10,000 or less searches per month. This way the competitiveness is not overwhelming and we can at least take a small portion of those searches.

Googles algorithm has been changing since its birth in 1995. In the beginning Keywords had a massive importance for what words your web-page would rank for. Meaning the algorithm was 90% based around what keywords you used in your web pages. As people caught on people began “spamming” certain words so that there page would specifically show up for that word. As the Algorithm began to advance through the earl 2000’s Googles algorithm has since become far more complex and can actually recognize content purposely trying to spam keywords to get in for a specific search.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

SMACKWAGON

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