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How Pay-Per-Click Advertising Can Help You Generate New Clients

How Pay-Per-Click Advertising Can Help You Generate New Clients

Whether your website is new or you just aren’t getting the online attention you want, pay-per-click (PPC) advertising is an affordable solution that could reap major benefits. PPC advertising is uniquely affordable because you’re only charged for the advertisement when a user clicks on the ad.

Aside from the monetary perks, PPC ads can increase your bottom line by reaching more online prospects. Here are the top 6 reasons PPC advertising can help you market your services:

  1. Increased visibility – PPC advertising is the fastest and easiest way to reach the top of the search engine results pages. Rather than waiting weeks for search engines to organically rank your website, paid ads place you at the top almost instantly.
  2. Beat the competition – In a highly competitive market, reaching the top of the search engine results can seem impossible, especially if your website is relatively new. Paying for top placement with PPC ads gives you premium exposure, directly above your top competitors.
  3. Targeted website traffic – Studies indicate that only 5% of searchers click paid advertisements, but that 5% is also much more motivated to enlist services than the average Internet user. If you’re running ads for a term searched at least 400 times per month, this highly interested 5% could equate to at least 20 new patients each month.
  4. Control over spending – When running PPC ads, you set your maximum daily budget, so you never spend more than you want. What’s more, if you determine the ads aren’t as lucrative as you hoped, you can stop the ads immediately.
  5. Keyword management – When you set up each advertising campaign, you choose the keywords you want to target. This takes the pain out of onsite optimization, enabling you to indicate exactly what terms you want to be known for.
  6. Tracked success – Unlike traditional SEO, the return on investment for PPC ads is black and white. With traditional SEO, you have to wait until search engines index your site, and even then, tracking results can be difficult. When running PPC campaigns via Google AdWords, your entire campaign is tracked, showing you the precise impact it has on your web traffic and practice marketing efforts.

To learn more about running AdWords with Google, visit https://support.google.com/adwords/.

Want help from our Google AdWords Qualified Individuals? Contact our search engine marketing team by calling 916.412.1484 to learn more about AdWords campaign management.

Once You Have Mastered How to Increase Your Pay Per Click Landing Page Conversions

Once you’ve mastered this, you STILL need a phenomenal offer to promote.  You need a high converting offer to rake in the money.  After all, that’s why we’re here, right?  This is the company that I spend most of my time on promoting, due to the conversion, commissions, and overall ease of sale.  To check out my landing page, and a video on the company I spend most of my time with, click the “continue” button below.  If you have any tips, or questions, hit me up!!!

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How Pay-Per-Click Advertising Can Help You Generate New Clients

How Pay-Per-Click Advertising Can Help You Generate New Clients

Once You Have Mastered How to Increase Your Pay Per Click Landing Page Conversions

Once you’ve mastered this, you STILL need a phenomenal offer to promote. You need a high converting offer to rake in the money. After all, that’s why we’re here, right? This is the company that I spend most of my time on promoting, due to the conversion, commissions, and overall ease of sale. To check out my landing page, and a video on the company I spend most of my time with, click the “continue” button below. If you have any tips, or questions, hit us up!!!

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Granite Bay Web Design, Sacramento Web Design, Rocklin, & Roseville, CA

Granite Bay Web Design, Sacramento Web Design, Rocklin, & Roseville, CA

In 2011, Google indexed over 300 million websites and 200 million blogs making it impossible for traditional website owners. No doubt these days you have to do a lot more to get noticed. You can no longer just launch your website and forget about it. Successful websites nowadays require constant updates, search engine marketing / search engine optimization (SEO), social media marketing like Facebook websites, blogs, discussion forums and mobile counterparts all made possible quickly and cost-effectively with open source content management systems such as Joomla, WordPress, Drupal and Majento. Based in the Granite Bay / Sacramento Area, we are just the one-stop web design & Northern, California SEO shop that you need to accomplish all that.

Granite Bay Web Design, Sacramento Web Design, Rocklin, & Roseville, CA

10 Reasons Why You Should Choose Us

  1. We are a full-service design agency which means that we handle everything from web design and development to marketing communications, search engine marketing and direct marketing.
  2. We do custom web design so it fits your branding and messaging.
  3. We do not have any hidden fees. We disclose everything we will be charging you upfront so that there are no surprises.
  4. Our websites are cross-browser compatible. We have tested them in all of the popular browsers like Internet Explorer, Safari, Opera, Chrome and Firefox on both Mac and PC platforms.
  5. Our websites are W3C compliant (error-free based on the international web standards) which means that they will rank better with search engines and further support cross-browser compatibility.
  6. We are a team of industry experts (not just a sole freelancer) who collaborate to bring different skills, experience and design styles together.
  7. We are local if you are in the Granite Bay or Sacramento Area.
  8. All of our websites are driven by Joomla, WordPress or other open source content management systems so you can update and / or expand instantly without any knowledge of web design or programming.
  9. We create professional, functional websites that focus on user experience.
  10. We have been designing Joomla and WordPress websites since 1999. We can also customize your templates and themes for mobile.

Are you a company who does not have enough work for a full-time web designer? Or are you a web design agency who is only looking for support during your busy times or just web projects that you are unfamiliar with like mobile websites and iPhone apps? If so, we have a great solution for you! We offer discounted rates if you have ongoing work for us. So Call Us TODAY! 916.412.1484

Drive In-Store Traffic through Engaging Local Information & Listings

Drive In-Store Traffic through Engaging Local Information & Listings

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Drive In-Store Traffic through Engaging Local Information & Listings

Drive In-Store Traffic through Engaging Local Information & Listings

The Smackwagon platform allows local retail store managers to take charge of their local listings information and use it to drive foot traffic and showcase locally available products.

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Drive in-store traffic through engaging local information & listings

Drive in-store traffic through engaging local information & listings

With our platform, your teams can:

  • Update store hours for holidays and other circumstances across the web
  • Promote products and sales in the special offers section
  • Show local experience through pictures and videos from store teams

Drive bookings with engaging local marketing messages ready for every local search

Basic data

Build an up-to-date, structured list of the basic store location information (name, address, phone number and website).

Enhanced details

Connect deep details to the basic data so that every listing showcases the best assets of your location.

  • Optimized categories, e.g., “women’s shoes,” improve search results.
  • Photos and videos show local teams that engage daily with customers.

Update local marketing messages across the web and mobile

  • Distribute locally relevant messages to 50 sites across the web (or your own branch locator).
  • Listings drive significantly more site visits and engagement when they are updated.

Finally, we make it easy, from launching national offers to monitoring traffic

  • Special offers, coupons, sales, and discounts can be managed nationally or locally.
  • Our Direct API Integration makes updates frictionless and often instant so you know they got out and can react to new offerings in real time.

How To Work With Smackwagon:

The Smackwagon Service and Sales organizations connect with your teams to integrate systems and educate teams in promoting local
marketing information.

Smackwagon Design can help you solve your location problem

 

[fusion_button link=”https://smackwagondesign.com/contact-smackwagon-design-granite-bay-ca/” color=”red”] Contact Us TODAY![/fusion_button]

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Canonical URL Tag in SEO

Canonical URL Tag in SEO

We Recently, had a client who was using different URLs of the same websites for his internet marketing strategy, including PPC campaign etc and as you know these days the SEO clients have first-hand knowledge of SEO and they understand such things could be a potential issue in their SEO campaign, and for the same reason, when this client asked me how to get over with this issue and what’s the best practice in SEO for using multiple pages of the same version of a domain, the only answer I had was the canonical URL tag use.

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Canonical URL Tag in SEO

Canonical URL Tag in SEO

What is a Canonical URL tag?

Introduced by all search engines (Google, Yahoo & MSN) together in early 2009, a canonical URL tag is a tag code that you place in your HTML source of your page that tells Google and other search engines that this page is an identical copy of the URL placed in that tag. What this means exactly is that Google will not consider it as a duplicate page and this page will not be ranking well as compared to its canonical URL in Google. Simply put this gives an indication to Google about your preferred version of the similar content pages on the same domain.

Here is the canonical tag code,

<link rel=”canonical” href=”https://www.smackwagon.com/test-site.php” />

So where do you place canonical URL tag in your code? Normally the canonical URL tag is placed in your <head> section of the duplicate content URL.

Canonical URL Tag vs a 301 redirect?

  •  Canonical URL tag is for search engines and not for the human site visitors which means you can still track unique visits to that page.
  • The URL having canonical URL tag gets indexed and has its own slow ranking but it doesn’t disappear from the search engines as compared to a 301 redirect where the page is no longer ranking or visible to your visitors.
  • You can make a 301 redirect to a different domain, but canonical URL tag can only be referred to another URL on the same domain.
  • Both 301 redirect and canonical URL tag transfer their link juice and other URL properties like page ranking, authority and related signals to the pointing URL.

Why to use a canonical URL tag?

If you are using multiple pages of duplicate content on your domain for whatever reason (print version, a copy for PPC, or a different URL as  your landing page), the best practice to follow is placing a canonical URL tag, as this tag tell search engines that you are not trying to duplicate different URLs and hence reducing the quality of your website due to repeated content, but rather, you are using these pages for certain purposes for your own internet marketing strategy. This way, search engines have to worry no longer on which page is the “real” page. So, instead of leaving a search engine to decide which of these multiple duplicate content pages needs to be indexed properly, you make this decision by putting canonical URL tag and making things clear and smooth.

Canonical URL tag fair usage policy and SEO best practice:

  • Canonical URL tag is used if you are using different URLs having the same content page (duplicate copy) for the purposes like running PPC campaign, a print version of the same page etc. This sends signals to search engines on what version of a page you want them to consider during their ranking process.
  • It’s imperative that the pages with canonical URL tag must be similar to the page they are referring to. If not 100%, they have to be nearly 100% duplicate copy of the referring page. A small variation for the sake of use of that page in your print version or anything else you want to use that page is okay with search engines, but if you are using a totally different content and putting a canonical URL tag, then it doesn’t serve the purpose and rather makes Google feel as if you were cheating, means you are using a non-relevant page to strengthen another page by giving signals to search engines that they are of similar nature.

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Think Human, Think Google!

Think Human, Think Google!

Think Human, Think Google!The biggest problem I see in today’s SEO professionals & companies that a lot of them still have to find out how Google thinks. Given the fact that there are over 200 different criteria that comprise Google algorithm of indexing and giving a site “authority”, it seems pretty tough that everyone can grasp the philosophy of Google. However, that’s not right, anyone who can think human, can think properly how Google sees a website without having much knowledge of what are those factors in Google algorithm and how they work, trust me on that.

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Think Human, Think Google!

Think Human, Think Google!

Base of a strong SEO foundation for anyone who wants to achieve mastery in this subject is “understanding search engines”, and mainly the big “G”. As I said before, you don’t have to be a Ph. D in search engines to understand how their search algorithm works, but rather you need to think rational, you need to think more like a human than a robot, you need to think out of the box. Let me make it very simple for those who need to get out of this article with a profound understanding of how Google thinks. Further reading and Google updates later on will make more sense to your SEO foundation.

Did you ever think why Google outranked other search engines? Simply because it gives you the best filtered results for your queries, which means less waste of time in finding what you are looking for and bringing you the “right” sites on top through SERP or Search Engine Result Placement. I have been following Google’s moves since many years and I see a regular and continuous improvement process on how it indexes sites and how it qualifies results for its users. Many sites in the past used to rank higher (and they still do in Yahoo/Bing) but they are no longer in top results simply because Google found that they are not providing what a user “expected” to find during their search process on their landing pages. For example, eBay used to enjoy a very high ranking for tens of its sub-domains in the era when Google used to consider a sub-domain as a separate website, but it obviously affected the quality of its SERP and diversification of results on the first page. This is where Google took the step and now a sub-domain is NOT considered as a separate domain but rather treated as another page of that website.

If you want to understand Google, then just follow the “common sense” rules. Anything and everything that raises “shadows of doubt”, will not filtered out in top results. We all know how the duplicate content thing goes in search engines and that’s one of the example how Google thinks. Suppose you were a teacher and you have to evaluate 10 students for essay writing skills. Imagine that one of those students wrote a perfect article and the rest just copied it. Now as a teacher, its your job to find who did the original work and who copied and based on your evaluation, the ones who copied will never get 10/10. Again, as I said think human and you will think Google.

Other than the very sophisticated algorithm, Google has the technology AND the people to monitor the sites which are proving to be “too good to be true”. I recently saw a case, where a site in loans vertical just got extraordinary ranking within three months for really high competent keywords and they were minting money. That for Google is something that sets an alarm (how? That I have yet to discover). This particular website had very thin content and very few pages. All the ranking it achieved was through heavy link-building work. I know the site owner and I know the SEO company who did the job and I can assure you that they did all white-hat legitimate SEO. Still that “shadow of doubt” that Google sniffs from miles doesn’t get pass easily. Google will never jeopardize a user experience even though its algorithm got that website in top results. It was just a matter of weeks when the site was penalized and now that sites is nowhere in Google. Interesting! It’s similar to a human example, consider in your city there are top 10 restaurants that earned their reputation through years by their catering and customer service. And suddenly, everyone is talking about a restaurant which just started last month. Humanly, it’s possible that this restaurant is excellent, but your shadow of doubt will always tell you “there is something wrong”, this guy must paid the media and hired people to talk high about himself. So the gradual trust achieved through years have the better option to win if you were to judge. This is human and this is how Google thinks.

While dealing with Google during your SEO efforts for your own site or your client’s site, always try to be natural and think human. Consider your reader first before the search engine. Provide quality content that attracts the visitors and produces viral affect through the readers network (social media power). Always try to mix your link building strategy for the authority and frequency. A lot of high PR links coming to a URL within no time will trigger an alert to Google. R&D department in my company produces a list of hundreds of high PR blog that allow posting without admin approval using scrapebox, SEOMoz, Blekko and various other tools. Through all these years, we have a list of thousands of high PR “do-follow” blogs and sites that can give you an instant back-link and I can get a site on first page within weeks using these blogs, but I will never do that as its not human and it’s not natural. And if I do it then I did unjust to my client and the profession as well. It has always to be natural with a natural blend of mixed links from a big pool of available sites.

With Panda update release, a lot of websites have already been penalized because of poor quality content but high back-link profiles. This also affected the sites that are working using data-feeders. I will write a separate blog-post on how Panda update affected datafeeder dependent sites and how to correct it. Please subscribe to our RSS feed so you get that article right away whenever its up and running. Again a last word of advice, always do your best on on-page SEO with unique content, diversified pages, internal linking and valuable information first and then start developing a back-linking strategy with a gradual increase. On average in my experience, if you are targeting a high competency keyword, give it 8-12 months to become an authority site in the eyes of Google. Lower to medium competency keywords can take somewhere between 4-8 months.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Google+ (Google Plus) for Small Business – Top How to Get Your Business on Google Plus Resources

Google+ (Google Plus) for Small Business – Top How to Get Your Business on Google Plus Resources

What is Google+? Is it Facebook for Google? Is it Twitter? Or is it something entirely new? No one is certain for now, but what we are certain of is that it is sponsored by Google, and clearly has the backing of the world’s biggest search engine behind it. Google is hoping to (finally) make a successful entry into Social Media… So definitely pay attention to Google+.

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Google+ (Google Plus) for Small Business – Top How to Get Your Business on Google Plus Resources

Google just announced that businesses can now launch pages on Google+. First step: learn and understand. What is Google+? How does it work? What are the implications for Small Businesses? We will be having a free webinar on Google+ for small business in January (once the dust settles), with a more definitive word on what, how, where, why, to set up a business page on Google+.

For now, here are our top picks for learning resources on how to get your small business listed on Google+.

Google+ For Small Businesses – Amazing Resources

  • Google+ For Business– Google+ is a competitive network to Facebook, and this is the official page to learn about putting your business on Google+. This page is the ‘go to’ page for Google+, so start here as you learn how to put your business on Google+.. (5 Stars)
  • Google+ Developers Site– Here is the nifty, geeky site with all of the code used for Google+ features.. (4 Stars)
  • Google+ Badge– Not yet ready for prime time (as of November, 2011) – this page explains how to add a Google+ badget to your website. Similar – we think – to the Facebook Like button or Like box, this feature will allow users to directly add your page to their Google+ account.. (4 Stars)
  • AdWords Blog Post – Learn How to Get Your Business on Google+– AdWords is all about advertising, and yet Google+ is free. Well – if you wonder if there will ever be advertising opportunities on Google+, oh you are so cynical. This is a blog post from AdWords on Google+ as a business opportunity. Ads coming soon!. (3 Stars)
  • Google+ – Grow Your Business– Here is a more geeky explanation of Google+ for Business, by our friends at Webmaster central. This blog post has more of a technical feel to it, in terms of explaining how to integrate Google+ with your website.. (3 Stars)
  • Google+ Blog Post (Businesses on Google+)– Ready for Google+? This is a blog post from Google, on the new Google+ for business.. (3 Stars)
  • Google+ learning site– More for users than for businesses, this is a post explaining all the cool things one can do with Google+. As a marketer, look at Google+ thru the eyes of your customers; then get ready to cajole, beg, foster, foist, communicate, encourage them to follow you on Google+.. (3 Stars)
  • Google+ Support– Are you already lost? Here is the official support pages for Google+, focused mainly on users of Google+. But, as a business, these help files give good insights into how your customer might use Google+. Plus, be sure to be a user of Google+ as well as a producer – and here’s where you go as Joe User to learn how to use Google+. (3 Stars)
  • Google+ +1 Button– This document is intended for webmasters and programmers who want to add and customize the +1 button for their website. Customizations range from simply changing the button’s size to advanced loading techniques.. (3 Stars)
  • Google+ Direct Connect– Google+ Direct Connect lets you quickly navigate to a Google+ page (and even add that page to your circles) when using Google Search. For example, if you searched for the query ‘+youtube’ or ‘+pepsi,’ you could be immediately taken to the YouTube Google+ page, or the Pepsi Google+ page, and given the option to add the page to your circles.. (3 Stars)
  • Google+ – A Quick Look– Not sure what all the fuss is about? Here is an introductory video on Google+ for users.. (3 Stars)
  • Google+ for Business – what you need to know– An author speaks. Chris Brogan of CrossTech Ventures explains that Facebook is for people you already know and Google+ is for people you are passionate about. Brogan tells WebProNews that Google+ should be taking seriously, especially from a business perspective.. (3 Stars)
  • Google+ Pages– Wow! Facebook has pages and so does Google+. This catchy marketing video explains what a Google+ page is for business, and gives some catchy marketing ideas on how to use it. It’s very catchy, and has a very catchy marketing feel to it, but beyond all the marketing catchiness has some actually useful information (if you can look past the catchiness).. (3 Stars)
  • Google+ Circles (Explained) – YouTube video explaining what Google+ circles are.. (2 Stars)

How Google+ Pages for Small Business differ from Profiles (for Individuals)

Pages are extremely similar to profiles, but they have some key differences:

  • Pages can’t add people to circles until the page is added first or mentioned. Learn more.
  • Pages can be made for a variety of different entities whereas profiles can only be made for people.
  • The default privacy setting for elements on your page profile is public.
  • Pages have the +1 button.
  • Pages can’t +1 other pages, nor can they +1 stuff on the Web.
  • Pages can’t play games.
  • Pages don’t have the option to share to ‘Extended circles’.
  • Pages don’t receive notifications via email, text, or in the Google bar.
  • Pages can’t hangout on a mobile device.
  • Local pages have special fields that help people find the business’ physical location. Learn more about local pages.

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