Oops! It appears that you have disabled your Javascript. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!
Smackwagon launches latest client “Dr. David R Gotham, Jr, DO”

Smackwagon launches latest client “Dr. David R Gotham, Jr, DO”



Let’s Work!

custom development


1 on 1 wordpress Training

Smackwagon launches “Dr. David R Gotham, Jr, DO” Responsive website Smackwagon is honored to be launching Dr. David R Gotham, Jr, DO responsive website for his orthopedic practice. I have gotten to know David Gotham through out the years because our girls have been playing soccer for the same team and coach for many years.


We are SMACKWAGON; an award winning digital agency specialising in WordPress web design, WordPress development & digital strategy. We make an impact, innovate and push boundaries to create incredible success stories for our clients.


WordPress expertise sits at the heart of everything we do, but strategic, innovative thinking is where we’re really able to lead the creation of our clients’ success stories.

Our projects begin with a thorough discovery and definition process that allows us to fully understand challenges and goals whilst defining KPIs. With most of our projects being redesigns of existing sites, we have developed our own strategy framework for website redesign success.

We combine data, design, content and cutting edge WordPress consultancy, resulting in projects offering a measurable return on investment.


We love great design, but we know that design isn’t only about beautiful things.

We approach our designs having gathered a deep understanding of a client’s brand, audience, challenges and goals. Our analytical approach to design means we engineer audience specific user journeys that always align with KPIs and business objectives – from reducing bounce rates to increasing conversions and everything in between.

Data driven design is design that not only looks good, but more importantly actually performs.


With the strongest fully in house team of specialist WordPress developers in London, we challenge you to find us a technical brief that we can’t solve.

Delivering WordPress into the enterprise means cutting edge technology sits at the heart of our projects. We engineer from the ground up with security, speed, SEO and scalability all in mind, pushing WordPress to its limits in preparation for high pressure environments.

We regularly carry out bespoke integrations, working with ecommerce solutions, payment gateways, CRMs, APIs, marketing automation tools and more.


Successfully delivering WordPress projects goes beyond just high quality design and development.

All of our projects are overseen by a dedicated technical project manager, responsible for delivering on time and budget, with clear and frequent client communication along the way.

Whilst overseeing our team of designers and developers, project managers are also responsible for maintaining detailed scope documentation.

Thorough quality assurance (QA) and user acceptance testing (UAT) also takes place throughout a project lifecycle, using advanced tools and automation to ensure the release of high quality, stable work.

Sign Up For A Workshop!


We’re an award winning, fully in house team of thinkers, designers & engineers who thrive off creating success stories. available for hire

Pricing Sheet


Hiring The Artist

Hire The WordPress Specialist

When Custom Isn’t Custom

We have seen a pattern forming over the few years where we will be contacted by a potential client with a story such as, “I paid over $5000 four months ago to have my e-commerce site built and it’s still not up and the designers won’t fix it!”. I’m not a big fan of stories like this. For one, this means that this potential client has already spent their budget having something created that didn’t actually meet their needs – meaning that they do not have the budget to pay the going rate for having the site done properly. But the more disturbing aspect is when I have a look at what has already been built and find out that the ecommerce website is really nothing more than OsCommerce.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

Os-Commerce - Open Source Code - Smackwagon Design

Os-Commerce – Open Source Code – Smackwagon Design

For those of you who may be unfamiliar with OsCommerce, it is a FREE shopping cart solution built by many different programmers to be offered as “open-source“. It’s fine if a client really has a bare-bones budget because hey, it’s free. When we use a free solution such as OsCommerce, what we charge the client for is simply installing, customizing the template design, and setting up initial categories, shipping, etc. Unless you are programming or installing many additional complex modules to interact with the base cart, I really can not fathom why a job using OsCommerce would cost $5000 or more. To me, this screams of shady business practices.

I’ve said this in a number of other articles, that I believe honesty is always the best policy. If you are using any sort of pre-developed software (whether it’s free or if you are paying for it), do not fool your client into believing that they are receiving 100% custom work. (Developers Try Not to Reinvent the Wheel!) I find that even when using software, there are aspects that are custom (usually the design), but we make clear in our estimates and contracts which is which and what the client is actually paying for.

Designers and programmers are always on the look out for things that can help them while doing a job, everything from free scripts to stock photos to the latest software. As a designer or programmer, you have to judge for yourself what works best for you and what would benefit your client the most. I find the clients are much more comfortable working with you when they know exactly what you are doing for them and what they paying for and it’s simply more ethical to let a client know when you are using a free or pre-built solution or something custom.

Remember its a relationship you are building![/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]


Subscribe To Our Latest Promos and Discounts

Join our mailing list to receive the latest news, promos, discounts, and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest