Oops! It appears that you have disabled your Javascript. In order for you to see this page as it is meant to appear, we ask that you please re-enable your Javascript!
Drive In-Store Traffic through Engaging Local Information & Listings

Drive In-Store Traffic through Engaging Local Information & Listings

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

Drive In-Store Traffic through Engaging Local Information & Listings

Drive In-Store Traffic through Engaging Local Information & Listings

The Smackwagon platform allows local retail store managers to take charge of their local listings information and use it to drive foot traffic and showcase locally available products.

[/fusion_builder_column][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

Drive in-store traffic through engaging local information & listings

Drive in-store traffic through engaging local information & listings

With our platform, your teams can:

  • Update store hours for holidays and other circumstances across the web
  • Promote products and sales in the special offers section
  • Show local experience through pictures and videos from store teams

Drive bookings with engaging local marketing messages ready for every local search

Basic data

Build an up-to-date, structured list of the basic store location information (name, address, phone number and website).

Enhanced details

Connect deep details to the basic data so that every listing showcases the best assets of your location.

  • Optimized categories, e.g., “women’s shoes,” improve search results.
  • Photos and videos show local teams that engage daily with customers.

Update local marketing messages across the web and mobile

  • Distribute locally relevant messages to 50 sites across the web (or your own branch locator).
  • Listings drive significantly more site visits and engagement when they are updated.

Finally, we make it easy, from launching national offers to monitoring traffic

  • Special offers, coupons, sales, and discounts can be managed nationally or locally.
  • Our Direct API Integration makes updates frictionless and often instant so you know they got out and can react to new offerings in real time.

How To Work With Smackwagon:

The Smackwagon Service and Sales organizations connect with your teams to integrate systems and educate teams in promoting local
marketing information.

Smackwagon Design can help you solve your location problem

 

[fusion_button link=”https://smackwagondesign.com/contact-smackwagon-design-granite-bay-ca/” color=”red”] Contact Us TODAY![/fusion_button]

[/fusion_builder_column][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][iframe src="https://smackwagondesign.com/flash/home-anim4.swf" width="516" height="480"]

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Canonical URL Tag in SEO

Canonical URL Tag in SEO

We Recently, had a client who was using different URLs of the same websites for his internet marketing strategy, including PPC campaign etc and as you know these days the SEO clients have first-hand knowledge of SEO and they understand such things could be a potential issue in their SEO campaign, and for the same reason, when this client asked me how to get over with this issue and what’s the best practice in SEO for using multiple pages of the same version of a domain, the only answer I had was the canonical URL tag use.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

Canonical URL Tag in SEO

Canonical URL Tag in SEO

What is a Canonical URL tag?

Introduced by all search engines (Google, Yahoo & MSN) together in early 2009, a canonical URL tag is a tag code that you place in your HTML source of your page that tells Google and other search engines that this page is an identical copy of the URL placed in that tag. What this means exactly is that Google will not consider it as a duplicate page and this page will not be ranking well as compared to its canonical URL in Google. Simply put this gives an indication to Google about your preferred version of the similar content pages on the same domain.

Here is the canonical tag code,

<link rel=”canonical” href=”https://www.smackwagon.com/test-site.php” />

So where do you place canonical URL tag in your code? Normally the canonical URL tag is placed in your <head> section of the duplicate content URL.

Canonical URL Tag vs a 301 redirect?

  •  Canonical URL tag is for search engines and not for the human site visitors which means you can still track unique visits to that page.
  • The URL having canonical URL tag gets indexed and has its own slow ranking but it doesn’t disappear from the search engines as compared to a 301 redirect where the page is no longer ranking or visible to your visitors.
  • You can make a 301 redirect to a different domain, but canonical URL tag can only be referred to another URL on the same domain.
  • Both 301 redirect and canonical URL tag transfer their link juice and other URL properties like page ranking, authority and related signals to the pointing URL.

Why to use a canonical URL tag?

If you are using multiple pages of duplicate content on your domain for whatever reason (print version, a copy for PPC, or a different URL as  your landing page), the best practice to follow is placing a canonical URL tag, as this tag tell search engines that you are not trying to duplicate different URLs and hence reducing the quality of your website due to repeated content, but rather, you are using these pages for certain purposes for your own internet marketing strategy. This way, search engines have to worry no longer on which page is the “real” page. So, instead of leaving a search engine to decide which of these multiple duplicate content pages needs to be indexed properly, you make this decision by putting canonical URL tag and making things clear and smooth.

Canonical URL tag fair usage policy and SEO best practice:

  • Canonical URL tag is used if you are using different URLs having the same content page (duplicate copy) for the purposes like running PPC campaign, a print version of the same page etc. This sends signals to search engines on what version of a page you want them to consider during their ranking process.
  • It’s imperative that the pages with canonical URL tag must be similar to the page they are referring to. If not 100%, they have to be nearly 100% duplicate copy of the referring page. A small variation for the sake of use of that page in your print version or anything else you want to use that page is okay with search engines, but if you are using a totally different content and putting a canonical URL tag, then it doesn’t serve the purpose and rather makes Google feel as if you were cheating, means you are using a non-relevant page to strengthen another page by giving signals to search engines that they are of similar nature.

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Think Human, Think Google!

Think Human, Think Google!

Think Human, Think Google!The biggest problem I see in today’s SEO professionals & companies that a lot of them still have to find out how Google thinks. Given the fact that there are over 200 different criteria that comprise Google algorithm of indexing and giving a site “authority”, it seems pretty tough that everyone can grasp the philosophy of Google. However, that’s not right, anyone who can think human, can think properly how Google sees a website without having much knowledge of what are those factors in Google algorithm and how they work, trust me on that.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

Think Human, Think Google!

Think Human, Think Google!

Base of a strong SEO foundation for anyone who wants to achieve mastery in this subject is “understanding search engines”, and mainly the big “G”. As I said before, you don’t have to be a Ph. D in search engines to understand how their search algorithm works, but rather you need to think rational, you need to think more like a human than a robot, you need to think out of the box. Let me make it very simple for those who need to get out of this article with a profound understanding of how Google thinks. Further reading and Google updates later on will make more sense to your SEO foundation.

Did you ever think why Google outranked other search engines? Simply because it gives you the best filtered results for your queries, which means less waste of time in finding what you are looking for and bringing you the “right” sites on top through SERP or Search Engine Result Placement. I have been following Google’s moves since many years and I see a regular and continuous improvement process on how it indexes sites and how it qualifies results for its users. Many sites in the past used to rank higher (and they still do in Yahoo/Bing) but they are no longer in top results simply because Google found that they are not providing what a user “expected” to find during their search process on their landing pages. For example, eBay used to enjoy a very high ranking for tens of its sub-domains in the era when Google used to consider a sub-domain as a separate website, but it obviously affected the quality of its SERP and diversification of results on the first page. This is where Google took the step and now a sub-domain is NOT considered as a separate domain but rather treated as another page of that website.

If you want to understand Google, then just follow the “common sense” rules. Anything and everything that raises “shadows of doubt”, will not filtered out in top results. We all know how the duplicate content thing goes in search engines and that’s one of the example how Google thinks. Suppose you were a teacher and you have to evaluate 10 students for essay writing skills. Imagine that one of those students wrote a perfect article and the rest just copied it. Now as a teacher, its your job to find who did the original work and who copied and based on your evaluation, the ones who copied will never get 10/10. Again, as I said think human and you will think Google.

Other than the very sophisticated algorithm, Google has the technology AND the people to monitor the sites which are proving to be “too good to be true”. I recently saw a case, where a site in loans vertical just got extraordinary ranking within three months for really high competent keywords and they were minting money. That for Google is something that sets an alarm (how? That I have yet to discover). This particular website had very thin content and very few pages. All the ranking it achieved was through heavy link-building work. I know the site owner and I know the SEO company who did the job and I can assure you that they did all white-hat legitimate SEO. Still that “shadow of doubt” that Google sniffs from miles doesn’t get pass easily. Google will never jeopardize a user experience even though its algorithm got that website in top results. It was just a matter of weeks when the site was penalized and now that sites is nowhere in Google. Interesting! It’s similar to a human example, consider in your city there are top 10 restaurants that earned their reputation through years by their catering and customer service. And suddenly, everyone is talking about a restaurant which just started last month. Humanly, it’s possible that this restaurant is excellent, but your shadow of doubt will always tell you “there is something wrong”, this guy must paid the media and hired people to talk high about himself. So the gradual trust achieved through years have the better option to win if you were to judge. This is human and this is how Google thinks.

While dealing with Google during your SEO efforts for your own site or your client’s site, always try to be natural and think human. Consider your reader first before the search engine. Provide quality content that attracts the visitors and produces viral affect through the readers network (social media power). Always try to mix your link building strategy for the authority and frequency. A lot of high PR links coming to a URL within no time will trigger an alert to Google. R&D department in my company produces a list of hundreds of high PR blog that allow posting without admin approval using scrapebox, SEOMoz, Blekko and various other tools. Through all these years, we have a list of thousands of high PR “do-follow” blogs and sites that can give you an instant back-link and I can get a site on first page within weeks using these blogs, but I will never do that as its not human and it’s not natural. And if I do it then I did unjust to my client and the profession as well. It has always to be natural with a natural blend of mixed links from a big pool of available sites.

With Panda update release, a lot of websites have already been penalized because of poor quality content but high back-link profiles. This also affected the sites that are working using data-feeders. I will write a separate blog-post on how Panda update affected datafeeder dependent sites and how to correct it. Please subscribe to our RSS feed so you get that article right away whenever its up and running. Again a last word of advice, always do your best on on-page SEO with unique content, diversified pages, internal linking and valuable information first and then start developing a back-linking strategy with a gradual increase. On average in my experience, if you are targeting a high competency keyword, give it 8-12 months to become an authority site in the eyes of Google. Lower to medium competency keywords can take somewhere between 4-8 months.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

White Hat vs Grey Hat? the SEO Trends

White Hat vs Grey Hat? the SEO Trends

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

White Hat vs Grey Hat? the SEO Trends

White Hat vs Grey Hat? the SEO Trends

Practically speaking, less than 10% sites on the net are doing 100% pure white hat SEO, that is excluding the sites which are not doing any SEO at all. By saying this I do NOT mean that 90% sites are doing black hat SEO. Well, don’t be confused, here is my explanation.

What is pure white hat SEO?

Have you ever thought what is natural SEO? And how Google sees it? Well, in an ideal situation, if a site has unique quality content with great value for a user (either scientific value, information quality, or something exceptionally novel), which is not widely spread on the net, it’s very likely that a reader would like to spread word about this content. Spreading word could be using social media networks, tweating/re-tweating it, liking it on Facebook or linking to the writer’s professional network on Linkdin. The other ways of showing appreciation to this unique content or the website is that a user puts a link back to this content/URL on his network of websites.  When all this is done, this particular site is getting some good recommendation from users based on their liking and linking to this site, which in turn improves its “authority” in the eyes of search engines, particularly Google. If this is exactly what has happened and the site ranked in top results in its SERP, then this is exactly 100% pure white hat SEO.

This is all what is opposed to black Hat SEO. I am sure everyone who knows SEO, knows black hat SEO techniques. Black hat SEO, simply speaking, is any tricks you do on your site to mislead either users or the search engines. This could be, for example, using hidden texts on a site by putting white font color on a white background, or doing lot of back linking by using a “character” as the anchor text to deceive Google and not letting a user feel there are lots of irrelevant linking on that page. It could also be unethical URL redirecting, redirection loop etc. There are many other forms of black hat SEO techniques that you can Google and read in more detail as this topic is not meant to cover black hat techniques and much has already been written on the subject anyway. On SEO Junky blog, I intend to write latest trends and professional advice to SEO learners and webmasters mainly.

Grey Hat SEO:

Now, as you have better idea what are real white hat SEO techniques and what is black hat SEO, lets analyze what are latest trends in SEO, and how people are using grey hat SEO. As I said in one of my earlier post, whether it likes or not, Google has no choice except giving proper weight to the number and quality of back-links to a site as the competition is so tough among thousands of similar websites that its practically impossible for Google to get best top ten results using its other algorithm components, or the content and on-page SEO alone. Google can spot non-ethical link-building, bad neighborhood, spammy links sites, irrelevant link building, non-contextual link building, link building using automated software and several other types of link-building techniques that are not pure 100% white hate, but still it’s not possible for a search engine to tell whether the liking of a site and a relevant ethical link was originated by a user who in reality liked that site and buzz the word OR its work of a paid SEO expert who did this link-building. Such ethical link building done by an SEO company or an SEO specialist is what I call “grey hat SEO”. I hope you get now where I am coming from.

Seeing the SEO Trends and Google algorithm changes in the past few months, I have a strong feeling that sooner or later Google has to find a way to know which link building is done using SEO expertise and what is 100% natural linkbuilding. One of proof to my this theory is the recent Caffeine update from Google that makes a correlation sort of thing between your linkbuilding and your popularity on social media networks. Now the question is what should I do as an SEO company or a webmaster to avoid any issues in future Google changes? So here is my answer!

Some Useful tips on 100% pure white hat SEO techniques:

  • Put the maximum effort on your on-page SEO, and content, written by experienced writers in excellent language, and present scientific stuff.
  • Develop a site an authority website keeping in mind as there was no such thing called “back links” so try to think how you can compete with all other websites given zero back-linking competition.
  • Try posting regular unique content and spread word among your friends and social circle about the effort you are doing with the content so they come and give you a natural SEO boost.
  • VERY IMPORTANT: Don’t start link-building effort right after you finish your website development process. Rather, put the unique content, make your on-page SEO perfect, develop sitemap, create Google webmaster account, submit your site and let search engines crawl it at normal speed and just leave it as is. If you have time, I would recommend no link-building effort during the first 3-6 months based on how Google is crawling the site. It’s a bit tricky to know how much Google is giving authority to your site if you are not in first 100 results, but through Google webmaster, and organic traffic to low-competent keywords, you can have an idea of how well your site is doing in Google.
  • Always start gradually and with Google safe link-building, like social bookmarking and web 2.0 properties and not using the blog networks to avoid any footprints.
  • Contact relevant sites and ask for a link exchange on a proper page in proper category. If you can get a one-way link because of extremely unique content, that’s a plus.
  • Develop a blog on your site and write 450+ words content regularly.
  • Do some smart internal linking, I would suggest doing it manually than using tag plugins as it gets confusing some times and sometimes it gives a very unnatural internal linking.
  • Create social media network pages and spread the word out and try to put some unique content in them regularly linking back to your site.
  • Be natural, don’t write for Google, write for your audience.

[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

SEO – Doing the Illegal in a Legal Way

SEO – Doing the Illegal in a Legal Way

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”]

SEO – Doing the IIlegal in a Legal Way

SEO – Doing the IIlegal in a Legal Way

While I was answering a question to one of my SEO leads in a discussion about black hat vs grey hat SEO, I had to sum up my discussion on this sentence “whatsoever, SEO is similar to doing an illegal thing in a legal way”. However, the subject is up for debate and I would love to hear readers’ views in the favor of or against this theory. Below is my take on it.

Website Grading 10 Years Ago:
If you have ready my first post on this blog “think human, think Google”, it will make it lot easier to understand the concept behind my proposed theory. When search engines were invented and they started working, there were only a few domains over the worldwide web, fewer websites and very little competition in across different niche. It was quite easy to list top 10 websites for a particular keyword search due the fact that there was so little competition. As the number of websites grew, and more and more people started selling the similar services and products online, the grading work of search engines became more and more challenging. As opposed to the past, now search engines had to take into consideration more than one factors to evaluate and grade the sites. Google was on top of the list in grading sites more efficiently after it started its operations earlier this century. That’s when a big shift happened from tens of other search engines to Google, because people realized somehow that results presented by Google were much more comprehensive and related to their search terms than other search engines.

On-Page Gets Attention:
In the battle of site grading and evaluation to get them to the top ranking in search engines, several criteria were developed. If you have seen Matt Cutt’s video clip in 2008 when he was answering about SEO, he pointed out the fact that how can a website appear in results and they are not using the keyword terms in their content. This is when people just started realising that they have to use “keywords” to get attention of search engines, and here is when a proper on-page SEO strategy started to develop. In the following years (2007-2009), website owners realised that only stuffing keywords will not help them rank, but they rather need “votes” from other sites or what we call backlinks that Google much appreciated those years and all sort of quality, poor, spam, mass links did great job for most of the websites and people made a lot of money using all these techniques.

Era of Mass Backlinking:
During 2010, Google started realizing how people were manipulating the SEO algorithm Google had in place, so it started giving close attention to the quality of the back-links or “votes” a site was getting from other sites. In an ideal world, a site gets votes or a back-link when another person likes a page on that site and shares it through his blog network (guest blogging these days), micro-blogging (web 2.0 properties), his news channel (press release) or commenting in their blogs/forums. A good example is Wikipedia, CNN, BBC and other knowledge intensive sites that people quote onto their blogs most often. However, with increasing websites, blogs, personal sites, micro-blogs, news channels, video sharing sites, document sharing sites etc, not everyone could get a normal “vote” or back-link from another related site simply because worldwide web became crowded. There were tens of thousands of sites in a particular niche and getting to know all of them was not practically possible, so some sites got this “vote” and others did not.

At this point, the website owners started contacting other similar sites or news channels to draw their attention to the quality content they had or services they did offer. People got few votes this way. Later on when this technique didn’t work well (and the reason being increasing number of similar quality websites), people started barter exchange to promote their website, i.e, link versus link. Later on getting a link became part of SEO ecosystem and every stakeholder had some benefit in this ecosystem including getting unique content, natural traffic, a back-link, some money and so on.

Nip the Evil in the Bud:
The last nail in the linking coffin was the invent of paid links, links in exchange of quality content, paid blog networks and paid linking services aka SEO Services. This is when Google had to show its black face earlier this year (2012) and all those nasty tricks, link schemes, link farms, blog networks, automated links etc were ditched.

If you have made it up to here then here comes my theory of “doing the illegal in a legal way”. SEOs have learnt the lesson, website owners have become more careful in building links, and content writers are no longer using spinning software. But does the SEO have changed? The answer is NO. SEO took a shift from the old classical SEO to the new modern SEO where most of the old techniques are being used the same way but more carefully and apparently legally without sending signals to Google that a man-made effort is being done to rank a website. This includes not leaving footsteps for Google, not following a pattern, diversification, change in link types and link velocities, mixing no-follow with do-follow links, reducing keyword density in content, creating proper URL structure and keeping a natural pace on how you move with your SEO. Most of those illegal things are still being done, but in a legal way and as they say in a proverb in my language “you are a thief only if you get caught” or as the proverb says “innocent until proven guilty”.  Your bad days will start only if Google proves you guilty, so keep yourself low-profile, do all the wrong (not the blackhat) but in a legal way[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

SMACKWAGON

Subscribe To Our Latest Promos and Discounts

Join our mailing list to receive the latest news, promos, discounts, and updates from our team.

You have Successfully Subscribed!

Pin It on Pinterest